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Mental and emotional wellness affects every facet of our society.

20-25% of Americans have a diagnosable mental and or/substance use disorder in any given year. Suicide is the tenth leading cause of death in the United States. As many as 10% of children experience serious emotional challenges. 15-20% of people in jails and prisons in the U.S. have a serious mental illness.

But we know that treatment works and that healing and help are happening every day.

Vibrant administers nationally recognized services including the 988 Suicide & Crisis Lifeline, the Disaster Distress Helpline, the NFL Life Line, and NYC 988. Our programs provide hands-on services and resources to people affected by mental health concerns at all stages of life. Vibrant’s experts are available to provide information and interviews about our programs, policy issues, and news that impact the people we serve.

Contact Information

For general inquiries, write to [email protected]
For press inquiries, contact Divendra Jaffar at [email protected]
For social media, contact Ashley Vactor at [email protected]
For media assets not listed below, contact Calvin Stowell at [email protected]

Media Assets

Responsible Conversations: How to Talk About Mental Health and Suicide Prevention

Vibrant’s Story

Support for Suicidal Individuals on Social and Digital Media

Tool for Safe Reporting on Suicide

Vibrant Emotional Health Logo       

*Right-click to save the above images.

Download Vibrant Emotional Health Logo (large)
Download 988 Suicide & Crisis Lifeline Logo (navy square)
Download 988 Suicide & Crisis Lifeline Logo (navy horizontal)
Download 988 Suicide & Crisis Lifeline Logo (b&w square)
Download 988 Suicide & Crisis Lifeline Logo (b&w horizontal)

Cara McNulty, DPA
Chief Executive Officer

Cara McNulty, DPA is a highly regarded, national leader and health scientist whose success in driving population well-being outcomes spans the employer, government, payer, provider, start-up, and education sectors. As the CEO of Vibrant Emotional Health, she influences the national conversation on breaking the stigma around mental health and improving access to behavioral health care for individuals, families, and communities across the country. Driven by a profound sense of purpose, Cara leads Vibrant into a new era of creating meaningful impact for the national mental well-being system and those seeking help. 

Cara is known for her ability to integrate evidence-based health science into practical business models that drive measurable outcomes. With her expertise in People & Organizational Performance Practices, she enables national and global stakeholders to implement scalable solutions, fostering population-level mental health impact. As a passionate advocate for democratizing mental health care, Cara supports Vibrant’s mission and strategy, helping build a society where emotional wellness is accessible for all.

McNulty’s career trajectory demonstrates her deep commitment to overcoming mental health barriers. Prior to joining Vibrant, Cara served as the President of Behavioral Health and Mental Well-being at CVS Health, North American Leader of well-being for Willis Towers Watson, and lead Population Health and Team Member Wellness at Target. In addition to these roles, Cara has earned national recognition for spearheading Minnesota’s groundbreaking population healthcare legislation—one of the country’s largest health initiative financial investments. 

Cara holds a doctorate in public administration from Hamline University, a Master of Science in applied health science from Indiana University, and a Bachelor of Science in community health education from the University of Minnesota-Duluth.

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